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Rule 7 -The Cable television Networks (Regulations) Ordinance, 1995

The Cable Television Networks (Regulations) Ordinance Act, 1995

 

7. Advertising code –

 

(1) Advertising carried in the cable service shall be so designed as to conform to the laws of the country and should not offend morality, decency and religious susceptibilities of the subscribers.

 

(2) No advertisement shall be permitted which –

 

(i) Derides any race, caste, colour, creed and nationality

 

(ii) Is against any provision of the Constitution of India

 

(iii) Tends to incite people to crime, cause disorder or violence or breach of law or glorifies violence or obscenity in any way.

 

(iv) Presents criminality as desirable

 

(v) Exploits the national emblem, or any part of the Constitution or the person or personality of a national leader or a State dignitary

 

(vi) In its depiction of women violates the Constitutional guarantees to all citizens. In particular, no advertisement shall be permitted which projects a derogatory image of women. Women must be portrayed in a manner that emphasises passive, submissive qualities and encourages them to play a subordinate, secondary role in the family and society. The cable operator shall ensure that the portrayal of the female form, in the programmes carried in his cable service is tasteful and aesthetic and is within the well established norms of good taste and decency.

 

(vii) Exploits social evils like dowry, child marriage

 

(3) No advertisement shall be permitted the objects whereof are wholly or mainly of a religious or political nature, advertisement must not be directed towards any religious or political end.

 

(4) The goods or services advertised shall not suffer from any defect or deficiency as mentioned in Consumer Protection Act, 1986.

 

(5) No advertisement shall contain references which are likely to lead the public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult of being proved.

 

(6) The picture and the audible matter of the advertisement shall not be excessively `loud’.

 

(7) No advertisement which endangers the safety of children or creates in them many interest in unhealthy practises or shows them begging or in an undignified or indecent manner shall not be carried in he cable service.

 

(8) Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoid in all advertisements.

 

(9) No advertisement which violates the standards of practise for advertising agencies as approved by the Advertising Agencies Association of India, Bombay, form time to time shall be carried in the cable service.

 

(10) All advertisement should be clearly distinguishable from the programme and should not in any manner interfere with the programme viz. Use of lower part of screen to carry captions, static or moving alongside the programme.

 

 

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The Cable Television Networks (Regulations) Ordinance Act, 1995

 

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