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Fathers protests ads on Dallas buses

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DALLAS — A domestic violence shelter’s ad campaign on Dallas city buses has drawn the ire of a fatherhood advocate who said Monday that the campaign is “hostile to fathers.”

One ad shows a smiling young girl wearing a tiara next to the caption, “One day my husband will kill me.” Another features a boy next to the caption, “When I grow up, I will beat my wife.”

A Dallas Area Rapid Transit spokesman said the agency has received nearly 1,000 form letters by e-mail since Sunday night from readers of advocate Glenn Sacks criticizing the ads and calling for DART to remove them.

“They are offensive to fathers and to families,” Sacks said. “Imagine your average father going to work on a DART bus, working hard and supporting his kids. He has to go there and be insulted by these ads.”

The ads were created for the nonprofit domestic violence shelter The Family Place, which paid $25,000 for 45 bus-side ads and 300 bus interior ads. The ads went up Oct. 1 and will get taken down Nov. 30, said DART spokesman Morgan Lyons.

The ads were not created by DART but were approved by the agency as “being consistent with community standards,” Lyons said.

DART received no complaints about the ads until the e-mails began Sunday night and has no plans to take them down, Lyons said. Last week, The Family Place said the ads had promoted a few complaints, and two billboard companies refused to accept them.

Sacks said a third of all domestic violence injuries are suffered by men, and that women are just as likely to strike men as men are to strike women.

“I think they should take the ads down,” Sacks said. “Domestic violence is still a problem that affects women more than men, but it affects them both. I can guarantee you if the genders were reversed, there is no way DART would have accepted those ads.”

Several hundred Dallas Area Rapid Transit (DART) buses feature misleading, father-bashing ads purporting to address the serious issue of domestic violence. One ad depicts a happy little girl with the message “One day my husband will kill me.” Another shows a smiling boy with the message “When I grow up, I will beat my wife.” The ads are, to put it bluntly, hate speech against fathers. Together with Glenn Sacks, we are starting this campaign to get DART to take down these anti-father ads.
So we want you to do two things:
1) Send a protest email and fax to DART executives by clicking Here
2) Forward this email to three people you know and ask them to take action against hate speech. If you want to learn more details about the ads first, click HERE

Our past campaigns have been successful, so help us put this one over the top too. We mobilized thousands of successful protests against the Florida Department of Children and Family Services in the “Elian II” case, against Fox television over its planned show “Dad Dads,” and against PBS for its so-called documentary “Breaking the Silence.”

DART Buses & Trains serve a total of 10 million commuters per month–to read the Associated Press’ and others’ coverage of the ads, click here.

To depict only males as perpetrators of domestic violence, and only females as victims, is a severe distortion. DV research clearly establishes that men account for half of all DV victims and incur a third of DV-related injuries.

Dads-as-Monsters ads such as these influence our popular culture, our news media, our legislators, and our family law courts. If you’re a divorced dad who can only see his kids a few days a month, or who’s the victim of false accusations of abuse, ads like these are one reason.

To send a protest email and fax to DART executives, click HERE

We abhor domestic violence and child abuse in all forms, and give credit to agencies like The Family Place which help victims. However, by failing (or refusing) to recognize male victims of domestic violence, the domestic violence establishment and The Family Place harm male victims and their children.

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